Influencers and Marketing

What do you notice about this type of marketing?

It is away from traditional media. It is based on these young individuals who have big followings across social media platforms. 

The fact that companies are willing to pay millions on influencers, says how big the product really is. 

It is a great way to advertise and market their products to large groups of people. 

This is the new ways to make a lot of money. 

One of the young individuals posted an ad that was viewed 7 million times. That one day of work earned him $200,000.

What strategies are they employing?

The strategies it to bring emotion to the audience, while also keeping the videos short.

Examples such as keeping videos at only “six seconds” to cause major reactions

What role do these influencers play in marketing?

In marketing, especially in a time that we all have to stay home because of the pandemic, the economy is heavily relying on the digital market, since that is all we have to rely on. When relying on digital marketing, this heavily includes influencers promoting products. 

How does the use of marketing perspective impact the relationship between the company and consumer?

During the pandemic, companies are heavily relying on a medium that can get their products promoted. What companies rely on is SEO and social media platforms to sell their products. In order for that to be more quickly reached, it is recommended to start a following. The consumers are able to easily access the products they need this way!

“The Influencers.” CBS News, CBS Interactive, http://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/.